Real Estate Marketing & Sales

Marketing & Sales

Our objective is simple: we’re here to ensure our clients and partners achieve – and exceed – their real estate development goals.

As leaders and specialists in Calgary’s competitive New Infill sector, we deliver the niche insight, strategic services, and exclusive edge crucial to your project’s success in emerging markets.


“Thomas Ferianec has been our exclusive listing agent for the past 5 years now. Thomas and his associates have always been very professional, knowledgeable and accessible. I can always count on him to represent our company with honesty and integrity. I value the fact that he is very reliable. As a realtor as busy as Thomas is, he will always return my phone calls as quickly as possible, or if not, he will let me know when he can get back to me. Thomas Ferianec is an expert in the new infill market, and I value his insight.”

– Kristine Y.

“We have bought or sold with Thomas Ferianec six times. A group of us built infill houses in Hillhurst and Thomas was involved right from the time we hired a contractor until the sales were completed. Thomas was a large contributor through the entire build process and offered many insightful suggestions.

Thomas’ professionalism and integrity are beyond reproach. He never hesitates to give us reliable, well researched information, even when it goes against his own interests. He is an excellent communicator and ensures he understands clearly what you are trying to achieve in order to better meet your needs.

Thomas is an excellent negotiator and really has represented my interests well, both as a seller and a buyer. We are currently planning some builds in Marda Loop and I probably have consulted with Thomas about those projects 15 or 20 times already. I will build whatever he indicates will be the most profitable build.

Thomas always goes above and beyond all expectations, out of all the people I have dealt with during all of our teardowns, build and sales Thomas is definitely the best. That is meaningful because we have had excellent luck with all the contractors, tradesmen, etc., we have dealt with.”

– Phil S.

“We’d like to thank Thomas Ferianec for helping us find our next inner-city infill home. Thomas presented himself in a very professional manner and his knowledge of new infill home construction was extensive. Thomas was patient, sincere and we felt that we were in good hands during the entire purchasing and negotiating process. Thank you Thomas!”

– Doug and Pearl L.

“As an investor, I’ve worked with many realtors and I have to say Tom’s been the best! Professional, hard working, always goes the extra mile, very understanding of one’s needs and never stops until you find exactly what you are looking for.”

– Rod A.

“Thomas’ knowledge of Infills, new construction and real estate marketing is very impressive. From the onset of my development till we closed the sale, Thomas was fully committed to doing whatever it takes to get the job done. I look forward to doing business with Thomas again.”

– Richard G.

“We have worked with Thomas Ferianec and the team from on numerous transactions over the years. We always know that we will be well looked after and taken care of every step of the way. We never hesitate recommending Thomas Ferianec & the New Infills team!”

– Rob & Melissa H.

“We were fortunate to work with Thomas Ferianec from the onset of our project in many areas including but not limited to financing, accounting, budgeting, sales and marketing. He is very conscientious of deadline and budgets, and creative with marketing ideas and strategies. Thomas is hard working and diligent – I know I can always reach him almost instantly by email or phone. I cannot recommend him highly enough to others looking for a highly diverse, dependable individual.”

– Katie H.



Like building any home, a successful Real Estate Development begins with a strong foundation. By utilizing our consulting services, we help ensure that your risk is minimized and profitability is maximized.

  • Site Evaluation (Highest and Best Use)
  • Land Acquisition
  • Floor Plan Design Review
  • Exterior Elevation Design Review
  • Finishing Specifications and Selections Review
  • Selling Strategy (Pre-sale vs. Completion)




Great Marketing requires KNOWING who your audience is, how to best REACH them and how to effectively COMMUNICATE with them.

Our unique marketing approach is PROVEN to be the MOST effective marketing solution available in today’s infill markets.

Market Assessment & Approach

  • Demographic Analysis
  • Positioning Strategy
  • Marketing Campaign Plan

Targeted Marketing Solutions

  • (350-400 Users per Day)
  • Buyer Database Notifications
  • Online Advertising (Google/Bing/Social)
  • MLS (Multiple Listing Service/
  • Web Partners and Affiliates
  • Print Advertising Campaigns

Communication Tools  

  • Professional Photography & Graphic Design
  • Romantic Copywriting
  • Professionally Prepared Print Materials
  • Branded Project Signage
  • User-Friendly Web Interface and Design Palette




Salesmanship and product knowledge are essential in order to properly demonstrate value during the selling process.

As a prerequisite to joining the NewInfills sales team, all of our salespeople are professionally trained in New Home Sales and New Infill construction and development processes.

  • Sales Team with Seamless Support
  • Professional Product Demonstrations
  • Project-Specific Document Preparation
  • Experienced Contract Negotiations
  • Administrative Support




Managing Partner/ Infill Specialist

Licensed to trade in real estate with Re/Max House of Real Estate in the province of Alberta, Thomas has been an active member of the real estate industry since January of 2000. Industry awards and achievement include the MLS Million Dollar Club, Master Sales Award, Chairman’s Award, 100% Club and Platinum Club. Being a resident of Calgary for over 30 years, Thomas has accumulated a vast knowledge of the city, its communities, and points of interest.

Specializing in new development and infill housing, Thomas helps bridge the gap between new home buyers, land holders and the builder community. A graduate of the DULE Program (Diploma in Urban Land Economics) at the University of British Columbia, Thomas has both academic and experience-based knowledge in urban and resort project marketing as well as real estate development throughout western Canada.

Managing Partner/ Infill Specialist

Frances has been licensed as a Realtor in the Province of Alberta since July of 2006, and has been a consistent top-producing agent and the recipient of multiple brokerage and industry recognition awards including the MLS Million Dollar Club, Re/Max Platinum Club, and 2011 Top 5 Salesperson award at Re/Max House of Real Estate.  Specializing in resale homes throughout Calgary, Frances offers the highest possible level of service in the Real Estate industry today. By providing honest advice and top-level marketing, Frances delivers quality results to each and every client.

With a keen eye for market and design trends, and a true passion for Calgary’s inner-city real estate market, Frances is a top choice for the professional marketing of your current home.

Pedro Villamar 3PEDRO VILLAMAR
Infill Specialist

Commanding an extensive background in luxury sales and service, Pedro Villamar prides himself on delivering first-class results, with an unwavering client focus. Driven to exceed the most discriminating expectations, Pedro thrives on the challenges of Calgary’s New Infill market.

As an accomplished Realtor, raised in the heart of Calgary, Pedro brings a wealth of expertise and an insider’s savvy to the inner-city markets that matter most to builders, developers and homeowners alike.

Mike Johnston Photo_proof1MIKE JOHNSTON  CCS CNE ABR
Infill Specialist

Certified Condominium Specialist
Certified Negotiation Expert
Accredited Buyer’s Representative

Born and raised in Calgary, Mike possesses an extensive knowledge of the city and its diverse communities. Coming from a background in Business Finance, he has a true understanding of the value in a property and the best ways to maximize your investment. Licensed to trade in Real Estate since 2004, Mike’s honest and upfront approach has allowed him to gain a vast clientele of buyers, sellers, and investors.

Realizing and placing real value on his client’s time, no request is too big or too small; Mike will do his utmost to deliver results in a professional, organized and timely manner.

Michael FerianecMICHAEL FERIANEC  BBA (Marketing)
Infill Specialist

Licensed to trade Residential Real Estate with Re/Max House of Real Estate, Michael is a New Infill specialist passionate about Calgary’s increasingly popular inner city development. Combining a history of entrepreneurial ventures with a Bachelors in Business Administration from Mount Royal University, Michael brings both a sales and managerial skill set to & The Urban Upgrade Real Estate Team. Priding himself on his unwavering commitment and professional service, no one cares more about their clients. From concept to reality, he promises to be there every step of the way.

    3736 44th Street SW GLENBROOK - SOLD
    1922 46 Avenue SW ALTADORE - SOLD
    4905 20A Street SW ALTADORE - SOLD
    2832 30th Street SW KILLARNEY - SOLD
    1133 41st Street SW ROSSCARROCK - SOLD
    1912 48 Avenue SW ALTADORE - SOLD
    2106 36th Avenue SW ALTADORE - SOLD
    1936 49th Avenue SW ALTADORE - SOLD
    1830 23rd Avenue NW CAPITOL HILL - SOLD
    2236 28th Avenue SW RICHMOND - SOLD
    1156 15 Avenue NE RENFREW - SOLD
    1116 Regent Crescent NE RENFREW - SOLD
    3733 43rd Street SW GLENBROOK - SOLD
    2108 36th Avenue SW ALTADORE - SOLD
    1828 23rd Avenue NW CAPITOL HILL - SOLD
    4115 15th Street SW ALTADORE - SOLD
    2301 Osborne Cres SW KNOB HILL - SOLD
    1948 49th Avenue SW ALTADORE - SOLD
    3621 20th Street SW ALTADORE - SOLD
    2233 36th Street SW KILLARNEY - SOLD
    2037 48th Avenue SW ALTADORE - PRE-SOLD
    3212 25th Street SW KNOB HILL - PRE-SOLD
    1933 45th Avenue SW ALTADORE - PRE-SOLD
    2207 32nd Avenue SW KNOB HILL - PRE-SOLD
    2125 30th Avenue SW KNOB HILL - PRE-SOLD
    2011 47th Avenue SW ALTADORE - PRE-SOLD
    4609 16A Street SW ALTADORE - PRE-SOLD
    3327 44th Street SW GLENBROOK - PRE-SOLD
    1931 49th Avenue SW ALTADORE - PRE-SOLD
    1738 48th Avenue SW ALTADORE - PRE-SOLD
    1941 43rd Avenue SW ALTADORE - PRE-SOLD
    2108 27th Avenue SW KNOB HILL - PRE-SOLD
    407 33rd Avenue NW HIGHLAND PARK - SOLD
    4416 32 Avenue SW GLENBROOK - SOLD
    3302 41st Street SW GLENBROOK - SOLD
    405 33rd Avenue NW HIGHLAND PARK - SOLD
    1421 41 Street SW ROSSCARROCK - SOLD
    3111 44th Street SW GLENBROOK - SOLD
    1727 49th Avenue SW ALTADORE - SOLD
    2014 45th Avenue SW ALTADORE - SOLD
    3303 43rd Street SW GLENBROOK - SOLD


MAIN: 403-800-3212
FAX:  403-592-6905

20, 2439 54th Avenue SW
Calgary, AB
T3E 1M4

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